Learning life skills at half time

When the call went out for a helping hand at North Queensland Toyota Cowboys home games this year, students from NRL Cowboys House Boys Campus stepped up, learning the importance of maintaining a strong work ethic and earning their keep.

This year (restrictions permitting), students have been hard at work during the half-time break at Cowboys home games through their involvement in the Toyota Hilux Kick on-field segment.

The Hilux Kick involves two fans attempting to kick as many balls as they can into the back of a replica Toyota Hilux Ute via the goalposts at Queensland Country Bank Stadium.

Students from the Boys Campus helped run the challenge by assisting with set up and pack down while adhering to strict timelines, relying on their strong sense of teamwork and communication to get the job done.

Involving the students in the half-time entertainment is just one of many ways Toyota is contributing to the development of NRL Cowboys House students.

Manager of Marketing and Support for Toyota Northern Region, Ryan Lacey said their long-term partnership with NRL Cowboys House has enabled them to make a direct impact on the education and wellbeing of these young disadvantaged North Queenslanders.

“When the opportunity arose for students from NRL Cowboys House to help out with the Toyota Hilux Kick, we saw it as a great platform for the students to learn new skills and help develop their sense of responsibility,” he said.

“Combining practical experience with the fun and excitement of game day gives them a unique insight into the working world, but also emphasises how working hard can have rewards.


“Toyota have been the Principal Partner of the North Queensland Toyota Cowboys since 2003 and a partner of NRL Cowboys House since it was established in 2017, which means we’ve been able to be part of creating meaningful life opportunities for these students of NRL Cowboys House.


“We’re very proud that we can play a part in the development of these students into young adults.”

The students were rewarded for their work with the Toyota Hilux Kick through the Cowboys Dollars program, where students earn currency for jobs they complete, both around the boarding facility and beyond.

Students can spend their ‘savings’ on special prizes donated by NRL Cowboys House supporters, including Toyota, who continue to keep the prize cabinet full.

In 2019, Toyota generously donated a new Toyota Corolla Hatch Ascent Sport to assist with fundraising for the Cowboys Community Foundation.

It followed a previous donation of a Toyota Coaster to the Boys Campus for transporting students to school and extra-curricular activities.

Cowboys Community Foundation director Fiona Pelling said Toyota’s support reflected their strong community values and desire to make a ‘hands-on’ difference.

“Toyota have been very engaged with NRL Cowboys House since the beginning – they’ve always supported our unique approach and are very aware of the real need we’re addressing with our program,” Ms Pelling said.

“Their active involvement means they can directly see the impact they’re making, which then fosters new ideas and initiatives out of a very personal connection.

“Toyota’s partnership is a great example of how collaboration can achieve powerful results and we thank them for their vision and commitment.”


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