Rochelle plays her part for equality

Her dedication to equal opportunity is driving the success of NRL Cowboys House, and now General Manager Rochelle Jones has been recognised for her efforts in this year’s NRL Women in League Round.

A former school principal, Rochelle has experienced firsthand the importance of fostering an inclusive environment where students can thrive regardless of cultural background, gender or social challenges.

At NRL Cowboys House, she is responsible for overseeing the operation of both the boys and girls campuses and facilitates the education, health and mental wellbeing, social support and cultural safety of all students.

With this year’s NRL Women in League Round showcasing how everyone plays their part in reducing the gender inequality gap, Rochelle was nominated as a Women in League role model by Cowboys Chief Community and Government Relations Officer Fiona Pelling who applauded Rochelle for helping all students realise their dreams.

“Rochelle has a real passion for equality and ensuring that our girls have equal opportunity to what our boys do,” Fiona said.

“She is a firm believer that the girls understand their roles do not need to be confined to their gender, and if they want to be a carpenter, House staff will do everything they can to ensure students are supported and can realise that dream.


“There have been a number of young ladies in the girls campus who have been through the house and undertaken and succeeded in pathways which are traditionally male-oriented roles.”

Now in its 15th year, the NRL Women in League Round recognises, celebrates and profiles women in the game, showcasing the unsung heroes and shining a light on the contribution that women make to the game.

Rochelle fits that bill, and plays her part by fostering access to education for girls and removing gender as a barrier for girls achieving their dreams.

This year, to further the incredible work of the NRL Cowboys House Girls Campus, the Cowboys have launched the ON OUR WAY TO 20K fundraising campaign.

Their goal is to raise $20,000 across their Women in League game-day activations including the 50-50 Charity Raffle and Women in League jersey auction.

It will help Rochelle and her staff to continue their road to education for purpose and shape a more equal future for their students.

“In my role at NRL Cowboys House I’m fortunate to meet and work with many inspiring men and women who are challenging stereotypes and gender bias,” Rochelle said.

“Back in 2016 when the idea for NRL Cowboys House was born, the Cowboys knew they wanted to create life-changing opportunities for both young men and women.

“I’m very proud to say that I believe everyone involved in NRL Cowboys House is playing their part, and in doing so is creating amazing change.”



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