COWBOYS COMMUNITY FOUNDATION
SUPPORTING THE EDUCATION JOURNEY
The Cowboys Community Foundation operates programs that create hope and opportunity and address some of the challenges faced by our young people on their journey through education to employment and adult life.
All of the Foundation’s education-based programs focus on using the unique power of the Cowboys brand to engage young people and their families to influence and change perceptions, behaviours and habits.
Focus: School attendance behaviour
Audience: Primary school students and families
Delivery: Try for 5! uses high-profile Cowboys players to influence students and their families through an intra and inter-school attendance challenge.
Outcomes: Targeting schools with poor attendance rates, Try for 5! has been shown to directly improve primary school student attendance, lifting rates by an average of five percentage points.
Focus: Positive choices for life
Audience: Junior secondary school students
Delivery: Engaging students to address social and personal development issues directly impacting on their learning and long-term life outcomes, Cowboys players and youth charity YWAM deliver a series of high-energy workshops addressing substance abuse, healthy lifestyles, self-esteem and body image, goal setting and personal values.
Outcomes: Delivery of high-impact personal resilience workshops to over 25,000 students in 115 secondary schools over the last four years with 95%+ positive survey feedback from students and teachers.
Focus: Completing school
Audience: Indigenous senior secondary students at risk of not completing year 12 (or equivalent) and not successfully transitioning to further training, study or employment.
Delivery: Expert support, coaching and mentoring from the Foundation staff provides students with the motivation, aspiration and career-building skills they need for success during their final school years and into their post-school transition.
Outcomes: Mentoring and support for over 800 Indigenous senior secondary students in 22 schools across the region to achieve year-12 completion rates of 96%+ and higher than average rates of transition to university, vocational training and employment.
Focus: Access to opportunity and choice
Audience: Indigenous secondary students from remote communities
Delivery: NRL Cowboys House provides a unique accommodation solution that enables students to attend a choice of secondary schools in a regional centre, as an alternative to traditional boarding school models. In partnership with the NRL and the Australian and Queensland Governments, NRL Cowboys House is working with families and their communities to map the right secondary school pathway for each student while also providing tutoring, health and wellbeing and life skills development.
Outcomes: Officially opened in March 2017, NRL Cowboys House is providing access to full education opportunities for young North Queenslanders from some of our most remote communities. Research from comparable facilities show a social return of $8 for every $1 invested.